In recent months I have been renewing my acquaintance with some of the work of those writers and coaches which aim to help men get on dates with women, often known as “pick-up artists” or PUAs. When I first encountered the PUA subculture, about ten years ago, most of the writings were underground, self-published and reviewed only on similarly underground internet forums. Each of the big names had their admirers and detractors, and there was quite a personality cult around each of them and rivalry between them.
The scene started to grab public attention with the publication in 2005 of Neil Strauss‘s semi-autobiographical The Game. Strauss, then a journalist, initially entered the PUA world with the objective of writing about it, but got more sucked in than he expected. He now runs a dating school, Stylelife Academy, though he has also continued his writing career. I was introduced to Strauss through Chris Ryan‘s podcast Tangentially Speaking, and got curious enough to buy the book, which is not entirely a training manual and in fact quite a good read, not without some worthwhile philosophical reflections on the experiences which turned him from being an average guy (“AFC” or Average Frustrated Chump in the lingo) into a guy who could date celebrities with ease. I later went on to study some of the material in his sequel Rules of the Game, and some of the online courses of the Stylelife Academy, before discovering another coach, Nick Savoy of LoveSystems, author of the dating guide Magic Bullets. Savoy, a Harvard MBA graduate, took over from Strauss’s mentor, known by his pseudonym Mystery, and is probably the most prominent exponent of the field today.
I have no particular desire for a lifestyle involving the dating of endless streams of beautiful women – well no more than the next guy anyway 😉 – but the material attracted me nonetheless. Savoy, Strauss and others have gathered together material which can have a considerable impact on ones self-confidence, self-image, and life. Although the stress remains on dating, they are also aware of this wider dimension, without which the whole enterprise really doesn’t make a lot of sense. Whilst some of the criticism has been predictable (claims that the material teaches men to manipulate women), the PUAs strongly defend their corner. This is material, they say, to make men into better men and therefore is good for women and men alike. Whilst individual cases may vary, on the whole this claim seems to me justified. A dating coach does not offer a complete program of personal self-transformation, but he certainly may help men to overcome one of their major self-esteem issues. And that is definitely a step in the right direction, as this article by a traveller on the PUA path shows.
The infant science of dating for men, it seems to me, has as much of the potential for self-transformation which Daniele Bolelli, in his poetic and provocative book The Way of the Warrior, ascribes to the martial arts. Bolelli argues that the martial arts offer a way for us to confront our fear of physical force being used against us, and, by means of this concrete channel, also a host of other, less tangible fears. The argument may be a little overstated, but it is clear that the dating arts, i.e. the art of erotic encounter, addresses another core fear which dominates the psyche of many men: that of being unattractive, rejected and abandoned by women. Facing your fears and the lies about yourself which you have absorbed is always a path to personal growth. Certainly, the PUA path, at least as currently articulated, also plays into other male fantasies of multiple, uncommitted sexual relationships and endless youth, and may, if reports are to be believed, enable those fantasies to be extended almost indefinitely; but that is no more a reason to reject this body of knowledge and the discipline that might attend it than the testosterone-soaked glorification of violence in certain martial arts circles is a reason to reject the martial arts themselves.
Unlike the martial arts, however, the dating arts are in their infancy, and they have not been founded by figures who have surpassed their ego and are merely in the service of mankind. At least, their founding fathers make no such lofty claim. The dating arts are more at the stage of trial and error of what works in the field, with only a limited degree of codification.
The lack of codification and of serious cross-cultural study are to be expected in the infancy of a science, and may indeed to a degree be inevitable. Indeed, even the martial arts have no universal fighting techniques, despite what some may claim: opponents adapt and so must your strategy. This is true many times over in the dating world, which, even if there is a biological layer, is quintessentially cultural. A student of the dating arts would do better to follow the Taoist philosophy of Jeet Kune Do founder Bruce Lee, rather than the Confucian and Shinto precepts underlying many classical martial arts. Learning is useful but only if it is internalized and put at the service of a personal goal: only, indeed, if once learnt it is forgotten. The techniques of dating artistry are doubtless best used as scaffolding, not as a temple. As Lee said, “Empty your mind, be formless, shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot”.
But my purpose here is not to review the PUAs’ materials and approaches. Nor is it to do more than suggest that readers might find them, even if they remain rudimentary, a useful component on their path of personal growth – they are worth exploring for this reason alone. However, I want to look at this phenomenon firstly as a source of evidence as to sexual and social bonding behaviour patterns which we manifest, but are unaware of. In principle, the PUAs and their many acolytes are sitting on a ton of experimental data which, unfortunately, no one in academia seems so far to be taking seriously and investigating.
This evidence of course is weakly structured and heavily framed in terms of certain underlying assumptions which act as axioms within the systems and are therefore not falsifiable. Whilst most of society has preferred to ignore the PUA phenomenon or has ploughed into it in terms of the usual old-feminist male stereotypes, a few observant authors have noted that the account given by the PUAs of evolutionary biology, and which underlies their systems, is oversimplified and wrong in a number of particulars (see for instance here). This begs the question of how not only the techniques, but the whole philosophy of the dating systems might change if they were brought better into line with not only our dominant forms of social conditioning, an American version of which they reflect reasonably well, but also our actual biological nature.
Thus in chapter 3 of Magic Bullets, Savoy treats us to a very Dawkinian account of natural selection, effectively ignoring the fact – although he acknowledges it elsewhere – that individuals do not survive well in groups which have perished. Rage as many evolutionary psychologists might, there is overwhelming evidence that human behaviour is cooperative. The biological basis of mate selection is unlikely to be antagonistic to this trait.
For the purposes of this article, let’s ask the following question: how would Savoy’s theories of attraction fare if our underlying biology is not akin to Dawkin’s caricature, but more accurately portrayed in Sex at Dawn, including perhaps my own thoughts regarding ancestral mate selection? Indeed, society does not operate even remotely on the cutthroat basis that Savoy proposes, certainly not now and probably not in the remote past either. Men and women may be bad at meeting each other, but eventually they end up doing that and nearly everyone gets a slice of the evolutionary pie. They may not get the slice they would have wished for, but their genes do not die out. That genes, at any point in human history, have died out in significant numbers because of failure to mate (other than as a result of death) lacks, as far as I am aware, any evidence in its support. So there is a process of preference at work, which eventually results in sexual selection of genes, but it is not of the cutthroat nature Savoy portrays.
The same can be said of the idea that the father plays a significant role in raising and protecting offspring and that the extent to which he successfully acquits himself of this role predicts the procreative success of his progeny. In agricultural societies, it may be that this factor contributes to the ultimate social status of progeny, and the ultimate destiny of their genetic traits, but not their immediate reproductive success. In hunter-gatherer societies, and hence in our underlying biology, this factor is probably not relevant at all. In other words, mate selection is, to a large extent, learned behavior.
Some might say, so what: whether cultural or biological, isn’t the effect the same? Well, learned behavior exhibits much more variety and changes much more quickly, so it is dangerous to assume that it is universal in the way that the PUAs do. But more fundamentally, it seems to me that this formulation is inconsistent with what it is that PUAs actually do in the field and with the whole logical structure of their methodologies. In fact, dating artistry consists of two phases, logically sequential but temporally superimposed. In the first phase, the PUAs try to play off learnt behavior: for example the signals of status which certain behaviors, attributes and accessories convey. These create interest and attraction. However, attraction is not mate selection in the way that the PUAs conceptualize it: it is much more ephemeral. Much of it is about making excuses to ourselves for behaving in the way we are biologically programmed to: that is, promiscuously. This becomes evident in the later stages of seduction, until the social context rears again its head and relationships need labels. So in fact, what the PUAs do is exploit weak spots in female social armoring in order to activate underlying impulses which do correspond to more universal biology, but this biology has little in common with their account of it.
Correcting the assumptions might not necessarily change very much for those who merely want to overcome their shyness with girls and become, in this sense, more in control of their own destiny. For such people, an accurate account of social conditioning and a vague idea of the biological nature which underlies it (such as the actual desire of women for sex) are enough.
But this is just entry level. For those who question whether the goal of having one or more desirable women on ones arm is intrinsically as opposed to merely socially valuable and are more curious about human relationships and their potential, however, a better understanding of the processes may change a lot: it may fundamentally change where you end up and what you get out of it.
Indeed most of us have ambition to graduate beyond a game. Games are fun, up to a certain point; but mating is a key part of our biological makeup and we need to respect its deeper mysteries, because it has a lot to teach us. Indeed, master PUAs may have immense success in the initial stages, but, many, like the tragic example of Mystery in The Game, find it afterwards even more difficult than others to be content with the relationship institutions which society has preordained for them. This is not only, as many would caricaturise it, a reflection of the male desire for multiple partners and sexual variety which, being potentiated, becomes even more difficult to resist. It is also a reflection of the – equally important but frequently ignored – male desire for commitment and depth, within the confines of arrangements which respect this biology. Attracting partners using a discourse which is incompatible with this goal, but rather relies on the dominant social mores, seems in this case to be a recipe for short-term success, but long-term failure.
So how does an ethical non-monogamist, or whatever your favourite label is for someone who has figured out what kind of creature we all are, play this game if it is based on assumptions which he does not share?
Damned if I know. Perhaps one day enough people will have enough field experience with trying to answer this question that someone will be able to write the book about it, and move mankind beyond its erotic infancy. In the meanwhile, it’s an exciting voyage of discovery.